The Challenge
Freeletics faced a critical setback. From May to November, organic keyword visibility dropped by more than 50%. Growth momentum stalled, and the brand risked losing ground in the competitive fitness market.
The Solution
I began with a full audit of their website and content strategy, uncovering technical issues and structural gaps that were limiting visibility. I delivered an extensive report with prioritized actions, ranging from site-level optimizations to content improvements that aligned with SEO best practices.
Working closely with the Freeletics team, we rolled out the technical fixes and refined content strategies. Progress was tracked continuously, with adjustments made to capture early wins and build sustainable traction. To ensure long-term impact, I concluded the project with a hands-on SEO workshop for the content team, giving them the tools to sustain and expand growth internally.
The Result
Within six months, Freeletics reversed its negative trajectory and grew organically by 37.36%. The decline was not only stopped, it was transformed into consistent, measurable growth. Today, the brand’s content team is equipped to continue scaling its organic presence.
