From social proof to soaring sales: Signe Scharling bloomed with trust and conversion design

The Challenge

Signe creates intricate paper flower recipes and courses. Her customers loved the products but hesitated to purchase online, unsure if they could actually master the craft. The webshop lacked visible proof of success and had limited ways to grow average order size.

The Solution

We began by moving her strongest asset (customer voices) onto the site itself. Through a tailored email flow, past buyers were invited to share their experiences. Within two months, Signe collected 151 glowing reviews. These became the most persuasive element on her webshop, instantly showing new visitors that anyone could learn and enjoy making her flowers.

Next, we introduced bundles as an elegant upsell mechanism. Unlike traditional discounts, bundles fit her premium, handcrafted brand. They offered customers more value with minimal friction. In the very first month, 35% of sales came through bundles, and the average basket size jumped from 1.3 to 1.7 products. That's a 30% lift.

Throughout the process, I supported Signe with ecommerce management, UX refinements, and conversion design. Each adjustment was made to remove uncertainty and guide customers smoothly from inspiration to purchase.

The Result

The results were immediate and sustainable. Reviews built trust, bundles increased revenue per order, and the webshop now reflects the same care and quality as Signe’s craft. What started as hesitation has grown into a community of hundreds of happy, returning customers.

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