128% Organic Growth for Nordic Cosmetics in the CBD Skincare Space

The Challenge

Nordic Cosmetics, a pioneering female-founded skincare brand, needed to break through the noise in the fast-growing CBD beauty industry. Organic traffic had plateaued, content production lacked velocity, and rising competition made authority-building critical.

The Solution

As the external SEO, I partnered closely with the co-founder and the Nordic Cosmetics team to design and execute a comprehensive growth strategy. We began with a full technical revamp, optimizing site performance, architecture, and crawlability to support scalability. From there, I launched a robust inbound marketing and SEO campaign, aligning product and content with high-intent keywords.

To accelerate growth, I also coordinated a large-scale content initiative in collaboration with their major publishing partner. By streamlining workflows and implementing a consistent formatting and publishing process, the team was able to deliver over 200 engaging, SEO-optimized articles. This systematic approach ensured content velocity, quality, and long-term scalability.

I efficiently managed resources and the overall project workflow, ensuring seamless coordination among stakeholders. This maximized ROI and drove ambitious growth while staying within scope.

The Result

The impact was transformational: a 128.48% YoY growth in organic sessions, a 722.88% increase in registered keywords, and a strong digital footprint in the competitive herbal beauty market. Nordic Cosmetics is now positioned as a trusted leader in CBD skincare, with a sustainable foundation for ongoing growth.