100% ECOMMERCE FOCUSED

Grow your organic performance smart & sustainable

Do you want to address your customers needs, build trust, differentiate yourself as a brand and convert traffic into paying customers? 

It's all about delivering the right message to the right people at the right time.

Guaranteed to Win: If I don’t find at least 5 wins touching 70%+ of your traffic in the first 14 days, you don’t pay anything

Signe grew Average Cart Size by 30%

... and got 151 reviews the first month.
This is what she had to say

Signe Scharling - Founder
Mads has an enormous understanding of sales, website behavior, SEO and more...   BUT I would say his greatest ability is truly getting into the heart of the company he’s helping, fully understanding its desires, products and customers - and, of course, the biggest obstacles to increasing its sales.

My Approach

Todays organic search goes beyond keywords and clicks. Here's my approach to make you win.

Step 1

I start with your business and understanding your audience
To best help you with your business and to attract the best possible customers, I first dive into your business goals and then client profiles to understand them and their needs better at each stage of the customer journey.

Step 2

Then I get technical...
Like really technical
To fully understand how the digital foundation and online presence of your business I analyze your existing content, architecture, competitors, and overall technical setup to craft a clear roadmap with holistic organic search in mind.

Step 3

Then the magic happens through execution
Once we understand your foundation better and know what needs improvements I'll get to work making on the customer journey that attracts and converts quality traffic. The aim is to build this asset inhouse in record speed.

You can expect all systems to be implemented for your team by the end of the 90 days.

Let's talk strategy today

Built on tested real-world results

Build on top of winning strategies from a decade of experience and iterated upon every time I run a new sprint

+ 1166% in 8 months

+10915% Organic Traffic

+12 Markets in 3 Years

Employee Training

Being part of the Nordic Oil core team of 8 to +100 employees was a wild ride to say the least. The amount of growth we saw from executing strategic SEO efforts, systematizing market expansion, 15+ product launches, hiring and training new team members was unbelievable. It has to this day set a new frame of what's possible with growth hacking.

Is This For You?

I work with DTC lifestyle brands and retailers that already have product–market fit and want to unlock more revenue (without piling on ad spend). My clients are typically able to move fast, ship changes quickly, and eager to build this new growth channel at speed.

Let’s not waste each other’s time. I’d rather spend mine helping clients than sitting on sales calls. That’s why I built a short qualifier - on average, it takes 3 minutes and 24 seconds. If you don’t qualify, I’ll even 3× that time back to you in the form of a short personal video site audit, so you can get there sooner.

Check if your brand qualifies

What You Get

Brands typically hire me to tackle these key challenges:

14‑Day Diagnostic & Roadmap
Checking everything from Core Web Vitals, indexing, schema, content gaps, E-E-A-T to top 5 user journeys, PDP hierarchy, mobile patterns and GA4/GSC sanity check
Quick Wins Implementation
No/low-dev fixes that touch ≥70% of sessions. Copy/layout tweaks, nav clarity, PDP above-the-fold, reviews, cross-sells
A/B Testing & Rollouts
Increase your site's visibility, attract relevant organic traffic, and yes, this goes beyond Google.
Organic Growth Expansion
Identify, redesign, and optimize critical conversion elements on your site for maximum impact.
Team Enablement
• SOP library: content briefs, UX checklists, dev‑handoff templates
• Scoring model for test ideas & SEO governance
• Slack “war room” support
• Quarterly executive review: board‑ready revenue math
• Hiring toolkit for roles needed
(JD + interview scorecards)
Set‑and‑Forget
We handle the audits, testing, fixes, and reporting. You approve changes, we execute. Minimal meetings. Your data, our execution. Full handover.
• Weekly updates;  executive summary with “keep/kill/scale” calls
• Attribution math you can take to the board
Let's talk strategy today

What to expect working with me

97% of my clients come through referrals. Experience why.

Flaminia Zannotti - CMO
Mads is focused, collaborative, and genuinely invested in the success of the project. He brought a great mix of strategic thinking, technical know-how and creativity to the table. I’d highly recommend him.
Vatsal Shethia - Art Director
I had the absolute pleasure of working with Mads for three years, and I can confidently say he is a powerhouse of skill and knowledge. Collaborating with him was both inspiring and seamless. Mads has an exceptional ability to streamline complex processes, making teamwork efficient and enjoyable.

Frequently Asked Questions

Please feel free to reach out to me if you don't find an answer to your question.

I have no idea if my website is technically optimized. How do I know if it’s holding me back?

I run a 14-Day Website Quality Audit covering SEO, Core Web Vitals, structured data, UX flows, and analytics sanity checks. You’ll receive a clear roadmap ranked by ROI and effort, so you’ll know exactly what’s working and what needs fixing.

I don’t know how to audit structured data, load speed or UX flows. Do I need to learn all that?

No. I handle the full diagnostic and implement quick-win fixes within the first 45 days. You’ll also get SOPs and templates so your team can confidently manage improvements going forward.

I’m overwhelmed by all the SEO/UX tools. Which ones do I actually need?

I will recommend a right-sized stack and set it up for you, using free tools (GA4, GSC, Microsoft Clarity) where possible. You’ll never waste money on bloated or unnecessary tools.

I can’t implement changes myself. Will you do it for me?

Yes. In the DFY package, I ship 5–10 no-/low-dev fixes that touch 70% of traffic within the first sprint. If you prefer, we also offer DWY advisory, where I guide and train your team to execute.

SEO seems uncertain with AI changes. Will SEO even matter in 6 months?

Our approach goes beyond traditional SEO. I will make your brand AI-ready by fixing structured data, ensuring eligibility for rich results and AI-powered search answers. The Structured Data Success Guarantee ensures zero critical schema errors in 90 days.

How do I know if my site is showing up in AI chatbots or search assistants?

Right now, there is no reliable “AI mentions tracker” that works consistently, even though some tools promise it. Instead, I focus on making your site AI-ready: structured data fixes, eligibility for rich results and content optimized for AI-driven discovery. This ensures your brand is best positioned as AI results evolve.

I’m afraid of changing my site because I don’t want to break what’s working

I prioritize no-/low-dev changes that are easy to implement and reversible. All tests come with a rollback path and a clear measurement plan

What if the suggested UX changes don’t actually work for my customers?

Every change is treated as a hypothesis and tested with real data (A/B testing or controlled rollouts). If a change doesn’t improve your KPIs, we kill it and move on with no wasted spend.

How do I know I’ll get a return on this investment?

Even for a $1M/year brand with a $80 AOV and 2.2% conversion rate, you only need a +0.17%–0.22% conversion lift in 90 days to cover the fee of the sprint. Most clients see much more from UX + CRO fixes.
The organic traffic is not even part of this calculation, but will be compounding on top of it making the sprint  much more lucrative.

What if you don’t find anything to optimize during the audit of my site?

That’s covered by the No-Guesswork Guarantee. Let me explain, if I don’t identify at least 5 material improvements that touch ≥70% of sessions in 14 days, you are eligible to stop the collaboration and get a 100% refund of you initial investment.

What if you find wins but we can’t implement them fast enough?

Our Fast-Track Five Guarantee ensures 5 wins go live within 45 days of the sprint. In case these wins didn't go live I will add another month free of charge to your account.

How do I know what metrics actually matter?

I will give you a one-page Revenue Scorecard that tracks RPV, CR, AOV, and organic revenue. No vanity metrics. Only those tied to revenue impact.

How do I prove results to my investors/stakeholders?

You’ll receive board-ready quarterly executive reviews and clear reporting that shows which changes were made, why they were made and what impact they had.

My team doesn’t have the skills or time to implement everything. Can you still help us?

Yes. With DFY I will handle implementation; with DWY, your team will be trained and I provide SOPs, templates and ongoing support. You’ll be fully enabled, even after our engagement ends.

Won’t we just fall behind again once you leave?

No. I equip your team with playbooks, governance models, and training so they can continue compounding growth quarter after quarter

We’ve done best practices but competitors still outrank us. How do we close the gap?

I go beyond generic best practices. My audits are benchmarked against industry competitors and the content/UX strategies are designed for AI-driven search discoverability, so you can leapfrog outdated tactics

How do I know you’re not just selling fluff?

Every recommendation includes a hypothesis, expected KPI lift, owner and measurement plan. You’ll see exactly what’s changing, why and how it impacts revenue

How do you address AI click-stealing concerns (where AI answers reduce traffic)?

I apply a Search Everywhere Optimization approach, making sure your brand is discoverable where your customers actually search - not just Google. In the first 90 days, my focus is on making your site AI-ready through fixing structured data, crawlability and loading speed so your brand is eligible for rich results and AI-powered search answers. On top of that, I refine UX specifically to make sure customers take action the moment they land on your site. Whether that’s adding to cart, completing checkout, or engaging with your brand. This way, even if AI reduces traditional clicks, the traffic you do win converts at a much higher rate. Beyond the website, I also provide strategic guidance for platforms like Reddit, TikTok, YouTube, and Pinterest, so you can extend discoverability once your foundation is strong.

For brands with very limited dev resources, do you also offer a full “done-for-you” implementation option beyond no-/low-dev fixes?

Yes. While our standard process prioritizes no-/low-dev wins, I also offer a separate scope at very competitive pricing for cases where you need us to fully implement changes on your behalf.

Do you handle outreach/link building for brand mentions?

I don’t directly run outreach within the first 90 days. However, we will identify which websites should mention or link to you and highlight those opportunities. If you want active outreach, I have trusted partners who specialize in this and can support your brand.

How do I know you’re not just selling fluff?

Every recommendation includes a hypothesis, expected KPI lift, owner and measurement plan. You’ll see exactly what’s changing, why and how it impacts revenue